Pay-Per-Click

Less is More, Who knew it worked in advertising as well

We’ve all heard the saying “less is more” and that is what this post is about.  When placing ads on your  site its always been a struggle to find that perfect amount of ads that would bring you the most amount of money with out driving away visitors.  Heres something you should think about that may seem like a paradox but is actually true the less adsense you place on your site the more you will earn.   Even though you may get less clicks with less adsens, each click will be worth more since youll be displaying the higher bid ads more often.

Now when I first heard about this I was a bit skeptical since Ive used Adwords before and its not always the higher bid that is displayed first now that they added landing page quality into the mix but I gave it a go with my hiddenpenguin proxy.  Before the change I had text links above the url as well as a 160×600 sidebar of adsense that almost never got clicked, So I wouldnt be loosing much if this didnt pan out.  And I am happy to say in the 24 hours Ive made the change Ive gotten about the same amount of clicks and yet Ive made more.  Im going to let it run like it is currently for a week just to make sure its consistent and then try out having only one 250×250 ad.

Please share your experiences if youve tried using less ads to earn more.